A new future beckons

 

Welcome to the 2014 annual conference of the Public Relations Institute of Ireland.

 

Our theme this year explores how professional communicators operate and provide counsel in an environment where communication has no borders, and one which requires new strategies and tactics in addition to an ever-vigilant eye on brand reputation.

 

Focusing on the benefits of mixing traditional PR creative listening and influencing skills with an enhanced understanding of both the merits and dangers of online technologies, Back to the Future: PR’s Pivotal Role in Leading the Way Forward delves inside themes that are a must for today’s communications professionals: Corporate social responsibility, issues and crisis management, social media, and business outreach.

 

Our sessions are relevant whether you are a consultancy, in-house, not-for-profit or public affairs practitioner, and this conference is one you’ll come away from with a better understanding of the issues we face together as an industry. It’s also an ideal forum, of course, to step away from the familiar, to recharge and refresh your thinking in the company of peers and colleagues, for a mutually beneficial exchange of experiences, ideas and achievements.